CMO Interview

CMO Interview

Banking on Pride

17th June 2024
BY Aryan Khanna

CMO Interview

Housing.com: Driving Innovation

03rd June 2024
BY Anjana Naskar

CMO Interview

Ferrero India: Sweet Thrills

27th May 2024
BY Paawan Sunam

CMO Interview

Hyperlocal is the Way to Go Today

22nd May 2024
BY Aryan Khanna

CMO Interview

Versuni: Recipes of Love

22nd April 2024
BY Anjana Naskar

CMO Interview

BANGUR CEMENT’S ‘DHAI KILO’ HEAVY CAMPAIGN

26th March 2024
BY Anjana Naskar

CMO Interview

DBS BANK INDIA: BANKING WITH A PURPOSE

04th March 2024
BY Anjana Naskar

CMO Interview

Shalimar Paints: Painting a Future

26th February 2024
BY Anjana Naskar

CMO Interview

Quaker Oats: Mindful Indulgence

19th February 2024
BY Ashee Sharma

CMO Interview

Federal Bank: The Human Touch

22nd January 2024
BY Anjana Naskar

CMO Interview

Magicbricks: Making a Home

15th January 2024
BY Ashee Sharma

CMO Interview

'Bebo and Goibibo Felt Destined

11th December 2023
BY Anjana Naskar

CMO Interview

Polycab: Makes a Fresh Start

20th November 2023
BY Aryan Khanna

CMO Interview

Xiaomi India: 'Our primary goal is to bring joy to users'

14th November 2023
BY Anjana Naskar

CMO Interview

Orient Electric: Let there be Light

06th November 2023
BY Aryan Khanna

CMO Interview

The Wow Factor

09th October 2023
BY Aryan Khanna

CMO Interview

Cool Down With Dabur

26th September 2023
BY Ashee Sharma

CMO Interview

Motorcycling Made Easy

11th September 2023
BY Ashee Sharma

CMO Interview

Amping Up the Humour

28th August 2023
BY Ashee Sharma

CMO Interview

The Best of Both Worlds

07th August 2023
BY Anjana Naskar

CMO Interview

Breaking Taboos

17th July 2023
BY Anupama Sajeet

CMO Interview

Fanning Success

10th July 2023
BY Anupama Sajeet

CMO Interview

A Playful Proposition

03rd July 2023
BY Ashee Sharma

CMO Interview

Changing Gears

26th June 2023
BY Ashee Sharma

CMO Interview

Millet for the Soul

15th May 2023
BY Imran Fazal

CMO Interview

Siyaram's Youth Connect

08th May 2023
BY Imran Fazal

CMO Interview

Health Secrets

02nd May 2023
BY Imran Fazal

CMO Interview

Building Brand Love

24th April 2023
BY Ashee Sharma

CMO Interview

Striving For Humancare

10th April 2023
BY Anjana Naskar

CMO Interview

Forging Lasting Relations

13th March 2023
BY Anupama Sajeet

CMO Interview

Skincare With Dignity

06th March 2023
BY Anjana Naskar

CMO Interview

A Step towards Inclusivity

27th February 2023
BY Anjana Naskar

CMO Interview

Batting For Women In Blue

20th February 2023
BY Anupama Sajeet

CMO Interview

'We See Loose Unbranded Rice As Our Competition'

13th February 2023
BY Imran Fazal

CMO Interview

Empowering Women Through Insurance

06th February 2023
BY Imran Fazal

CMO Interview

Connecting People

04th January 2023
BY Anupama Sajeet

CMO Interview

AN AGE-OLD REMEDY

27th December 2022
BY Anupama Sajeet

CMO Interview

A LEGACY OF TRUST

20th December 2022
BY Anjana Naskar

CMO Interview

Personalised Banking

15th November 2022
BY Imran Fazal

CMO Interview

‘Dabur Stands for Scientific Ayurveda’

08th November 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

Biking for a Cause

26th October 2022
BY Anjana Naskar

CMO Interview

A Consumer-Led Approach

18th October 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

'We are at the Cusp of a Bull Cycle in Real-Estate'

11th October 2022
BY Anjana Naskar

CMO Interview

New-Age Solutions

20th September 2022
BY Imran Fazal

CMO Interview

’We Salute the Entrepreneurial Spirit of MSMES’

06th September 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

‘We Are Not Experts by Chance’

30th August 2022
BY NEETA NAIR

CMO Interview

‘Spotify has had a great three-year run’

16th August 2022
BY NEETA NAIR

CMO Interview

'WE STAND FOR HAPPY MARRIAGES'

09th August 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

SECURING THE FUTURE

02nd August 2022
BY Anjana Naskar

CMO Interview

ORCHESTRATING SUSTAINABILITY

26th July 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

A MARRIAGE STORY

12th July 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

KAMASUTRA CONDOMS: REVOLUTIONISING PLEASURE

05th July 2022
BY Anjana Naskar

CMO Interview

NEW SOLE OLD NAME

28th June 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

'CARE IS ONE OF OUR EQUITY DRIVERS'

21st June 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

GOING BEYOND COOLING

15th June 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

BURGERS FOR THE INDIAN PALATE

07th June 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

UBER REIMAGINES MOBILITY

31st May 2022
BY Anjana Naskar

CMO Interview

GODREJ COMBINES COOLING WITH HEALTH

23rd May 2022
BY Anjana Naskar

CMO Interview

'EXPERIENCE OF 3 DECADES HAS ENABLED US TO BE SPECIALISTS IN OUR CATEGORY'

16th May 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

OPPO: EMBRACING DIGITAL TO PILOT NEW WAYS OF MARKETING

11th May 2022
BY Anjana Naskar

CMO Interview

YOUNG INDIA WILL PREFER BRANDS THAT HAVE A PURPOSE

04th May 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

A FOOTWEAR FOR EVERY INDIAN

26th April 2022
BY Archana Khatri Das

CMO Interview

'DRINK 7UP TO THINK FRESH'

19th April 2022
BY Imran Fazal

CMO Interview

SKORE: MORE THAN A CONDOM BRAND

12th April 2022
BY Anjana Naskar

CMO Interview

'DIGITAL IS AN ALWAYS-ON STRATEGY FOR US’

05th April 2022
BY Archana Khatri Das

CMO Interview

HITTING A SWEET SPOT BETWEEN NUTRITION AND TASTE

29th March 2022
BY Anjana Naskar

CMO Interview

PARLE: CREATING NEW AVENUES IN THE FOOD MARKET

22nd March 2022
BY Archana Khatri Das

CMO Interview

SBI LIFE: CHANGING THE NAME OF THE GAME

15th March 2022
BY PRANAB JYOTI BHUYAN

CMO Interview

WATERPROOFING SOLUTIONS ON CALL

08th March 2022
BY Archana Khatri Das

CMO Interview

MILLENNIAL PARENT’S SEARCH ENDS HERE, SAYS HUGGIES

01st March 2022
BY Imran Fazal

CMO Interview

TATA PLAY: TRANSCENDING A BROADER IDENTITY

22nd February 2022
BY Anjana Naskar

CMO Interview

BLENDERS PRIDE: BRINGING NEWER CODES OF PRIDE

08th February 2022
BY Anjana Naskar

CMO Interview

SPREADING LOVE FOR HEALTHY FOOD

31st January 2022
BY Imran Fazal

CMO Interview

‘GOIBIBO IS THE SECOND LARGEST OTA IN INDIA’

25th January 2022
BY Anjana Naskar

CMO Interview

‘WE ARE LOOKING AT 2022 WITH CAUTIOUS OPTIMISM’

18th January 2022
BY Anjana Naskar

CMO Interview

'OUR APP INSTALLS HAVE CROSSED ONE CRORE MARK'

11th January 2022
BY Anjana Naskar

CMO Interview

‘RECORDED THREE TIMES RISE IN MARKET CAPITALIZATION THIS FINANCIAL YEAR’

04th January 2022
BY Anjana Naskar

CMO Interview

HOW PAISABAZAAR MOVED BEYOND BEING JUST A TRANSACTIONAL BRAND

27th December 2021
BY Ritika Raj

CMO Interview

HOW NOBEL HYGIENE IS CARVING OUT ITS NICHE AMONG THE GIANTS

21st December 2021
BY Archana Khatri Das

CMO Interview

HAVMOR TASTES OF INNOVATION

14th December 2021
BY Archana Khatri Das

CMO Interview

‘THIS YEAR’S DIWALI BEST EVER IN SLEEPWELL’S HISTORY’

07th December 2021
BY Anjana Naskar

CMO Interview

‘WE’VE SEEN ALMOST 35% GROWTH COMPARED TO LAST YEAR’

30th November 2021
BY Anjana Naskar

CMO Interview

‘5G HAS THE POWER TO CHANGE THE WORLD LIKE NEVER BEFORE’

22nd November 2021
BY Anjana Naskar

CMO Interview

WINNING NEW CONSUMERS, ONE BREW AT A TIME

09th November 2021
BY Anjana Naskar

CMO Interview

‘PIRAMAL REALTY SELLS MORE THAN BRICKS AND MORTAR’

02nd November 2021
BY Anjana Naskar

CMO Interview

WHY TATA AIA IS URGING CONSUMERS TO BE PREPARED

25th October 2021
BY Anjana Naskar

CMO Interview

BRINGING LIGHT TO A ‘GREEN GENERATION’

18th October 2021
BY Anjana Naskar

CMO Interview

MAX LIFE INSURANCE: DRIVING A DIGITAL-FIRST AGENDA

11th October 2021
BY Anjana Naskar

CMO Interview

HOW VOLTAS BEKO IS ENABLING A GENDER INCLUSIVE DIALOGUE

04th October 2021
BY Anjana Naskar

CMO Interview

HOW KFC IS ADDING INNOVATION TO ITS MENU

27th September 2021
BY Anjana Naskar

CMO Interview

‘COVID BOOST TO WELLNESS CATEGORY’

20th September 2021
BY Anjana Naskar

CMO Interview

‘WE HAVE SEEN A 500% INCREASE IN USAGE OF OUR SERVICES’

14th September 2021
BY Anjana Naskar

CMO Interview

PARLE PRODUCTS: EYEING A LARGER BITE OF THE SNACKS CATEGORY

07th September 2021
BY Anjana Naskar

CMO Interview

‘CLOVIA IS A 100% DATA-DRIVEN BRAND’

30th August 2021
BY Ritika Raj

CMO Interview

HOW URBAN COMPANY IS BRINGING CONVENIENCE TO CONSUMERS

24th August 2021
BY Anjana Naskar

CMO Interview

COMBINING TRADITIONAL REMEDIES WITH SCIENCE

16th August 2021
BY Anjana Naskar

CMO Interview

HOW OPPO IS MAXIMIZING AUDIENCE ENGAGEMENT

09th August 2021
BY NEETA NAIR

CMO Interview

HOW HOUSING.COM IS MAKING REAL ESTATE TECH SAVVY

02nd August 2021
BY Anjana Naskar

CMO Interview

HOW TIDE IS ADDING NEW VALUE TO TIME

26th July 2021
BY Anjana Naskar

CMO Interview

HOW MG MOTOR IS STEERING FORWARD THE LEGACY OF INNOVATION

19th July 2021
BY Anjana Naskar

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

test - Mastering the Art of Emotional Storytelling in Advertising

IMPACT Celebrates 20 Years

NEWS LETTER

Subscribe for our news letter

E - PAPER

CURRENT
LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES

demo
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024